Robert Freeman
Resume
Self-assessment
Working with a big picture.
In the establishment of foreign trade sales channels, master all types of foreign trade market development channels and methods of operation. Be able to select suitable channel combinations to expand, according to the company’s resources and product features.
In terms of sales turnover increase, advocate the use of evidence and digital proof to reflect the profession and enhance trust. Good at building a data-based negotiation system.
In the aspect of talent management, advocate inspiring people’s subjective initiative, and when giving the results, giving appropriate directions and methods, and giving trust.
WEBSITE BUIDING
- WordPress 80%
- Photoshop 70%
- HTML5 + CSS3 70%
- Premiere 60%
DIGITAL MARKETING
- Data Analysis 80%
- Search engine marketing 80%
- Search engine optimization 80%
- Social media marketing 70%
LANGUAGE
- Mandarin 80%
- English 70%
- Python 50%
- Spanish 40%
What my colleague say
“Robert is very detail-oriented and produced great results for the company.
He is a real expert in digital marketing. By using SEO、SEM、SMO and other various platforms to open up the market, he builds the brand for steel pipe group in other countries.
Just one year he had become the manager of the division.
Robert is very strict about work. He always does as best as he can to help his clients get what they need.
Robert is also a very attractive guy. He uses his personal charm to create a relaxed environment for us. I’d love to work with him.”
“Well, I have known this guy for almost 3 years. In my impression, he is like a thick dictionary that it is hard to describe when using a few words.
He has certain achievements in SEM and SEO. He used to be my group leader and I learned a lot of operation management which is much more helpful for my life and work.
He has a strange mind and doesn’t play by the rules. But sometimes it gave us new surprises to solve the problem.
About his character, he is rational and cool. Besides, he has the specialty of Aquarius: tolerance, help, modesty…
His motto: the choice is greater than effort; vision determines the pattern. I really like these two words too.
Get close to him. he is a worthy friend, trusted business partner!”
EDUCATION HISTORY
Director Of Business Development
YUTANI technology development (Tianjin ) Inc
2020 – Present
Be in charge of the business development department.
Establish a business relationship with distributors.
Director Of Business Development
Be in charge of the business development department.
Establish a business relationship with distributors.
Main Tasks
• Develop marketing strategies according to the change in marketing.
• Coordinate and monitor all paid platforms.（e.g. Google, Facebook)
• Screen, determine, and participate in overseas exhibitions
• Source new distributors.
• Get in touch with the distributors, maintain a good cooperative relationship with them.
Director Of Sales And Marketing
Amphibious Excavator Manufacture Co., Ltd.
2017 – 2019
Be in charge of the platform for customer development.
Establish a business relationship with clients.
Director Of Sales And Marketing
Be in charge of the platform for Customer development.
Establish a business relationship with clients.
Main Tasks
• Get in touch with the client, recommend a suitable model for their working conditions.
• Attend the exhibition, introduce the Excavator parts showed on the booth. Collect the information from clients. Including contact information, the average price of the target market, the type the client is selling now, etc.
• Work closely with the technician to change the parts making price or quality accord with clients’ standard.
• Recruit foreign students for the company, train, and arrange their work content.
Work product
• Attended the Shanghai Bauma exhibition, collected more than 100 clients’ business cards by personal.
• Successful making one big deal with a Poland client.
• Recruited and trained one foreign student, enabled him to do his job smoothly.
Marketing Manager
DongPengBoDa Steel Pipe Group
2015 – 2017
Be in charge of the Network Marketing Department.
The members of the department include one designer, two editors, and one Operation Officer of the B2B platform(Alibaba).
Skillful in using digital marketing knowledge designing business model, making a marketing strategy.
Industry Expertise：Digital marketing，Steel pipe and others.
Marketing Manager
Be in charge of the Network Marketing Department.
The members of the department include one designer, two editors, and one Operation Officer of the B2B platform(Alibaba).
Skillful in using digital marketing knowledge designing business model, making a marketing strategy.
Industry Expertise：Digital marketing，Steel pipe and others.
Main Tasks
1. Work closely with the Sales Managers to understand and meet their requirements on market development and selling.
2. Work closely with the Product Managers for the opportunity to get business on new items.
3. Develop marketing strategies according to the change in marketing.
4. Source new clients.
5. Coordinate and monitor all paid platform（e.g. Google, Alibaba)
6. Train and monitor all issues related to the platform operation. Assess and analyze platform account and monitor performance.
7. Work closely with ISP(Internet Service Provider) about account structure building and bidding strategy making.
Work product
1. Establish the Digital marketing department from zero.
2. Establish the system of Digital marketing, combine all the channels into the system. Channels include search engine, B2B platform, social media, etc.
3. Make the standard of the quantity of the system above.
4. Rebuild both English and Chinese websites of the company. Let the website cut the mustard of search engine, and have a good User Experience as well.
5. Re-establish the account of google AdWords, increase the Click Value Rate 100%(The number of the inquiry, not just Click Through Rate). And the quality of the inquiry also increases.
6. Make the total quantity of inquiries increase by 30%.
Senior digital marketer
Hainuo Tech
2012 – 2015
I worked as a senior digital marketer at Tianjin Hainuo Technology Co. Ltd.
Senior digital marketer
I worked as a senior digital marketer at Tianjin Hainuo Technology Co. Ltd.
Work specification
1. Be in charge of the on-page and off-page SEO work of the website.
2. Manage two bidding rank account of Baidu. Make the budget in control.
3. Use a micro-blog to build a brand.
4. Find other resources to work for the company.
Work product
1. Put the main keywords of the company on the first page of the Baidu search engine.
2. Make the number of inquiries increase by 20%.
EDUCATION HISTORY
English
Wall Street English
2014 –
I’m learning oral English at Wall Street English.
I’m able to handle basic communication in many fields.
Could coping with overall meaning in most situations.
Pharmaceutical Engineering
Beijing University of Chemical Technology
2003 – 2007
After four years of study, I got my Bachelor’s Degree at BUCT.
My major is Pharmaceutical Engineering.